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We exhibited at our first American College of Cardiology (ACC) conference in Atlanta. Over the course of three days, we had the opportunity to connect with cardio professionals and gained fresh insights into the specialty. We’re expanding and increasing our participation in more specialized medical events.
The event was buzzing with a diverse group of professionals—professors, pharmaceutical representatives, business owners, and doctors. Discussions ranged from the unique traits of Filipino nurses in healthcare to care coordination and the impact of Virtual Medical Assistants (VMAs) on patient care. A business owner expressed keen interest in exploring Value-Based Care and sought our input on supporting such initiatives. Professors were curious about the potential of VMAs to assist cardiologists, prompting plans for further discussions.
Our conversations often touched on pressing healthcare needs and challenges. Many practitioners noted high turnover rates among onsite MAs, leading to staffing shortages, particularly at reception desks. One clinician discussed the potential of supplementing their team with VMAs, emphasizing the importance of hiring remote staff with high level security and HIPAA training.
There’s enthusiasm for technology-driven solutions. Several doctors discussed plans to integrate remote patient monitoring systems to improve healthcare delivery. New and established practitioners alike were eager to understand how virtual support could improve various patient care aspects, from ensuring prescription accuracy to managing patient charts. Another discussion highlighted a previous setback with virtual staffing due to inadequate phone systems, underlining the need for robust tech support to avoid equipment failures.
A recurring theme was the need for specialized knowledge. Many doctors wanted to hire staff who are knowledgeable in cardiology-specific procedures, such as EKGs, and familiar with the necessary treatments, medications, and protocols. This underscores the need for specialized training and a medical background to effectively support patient care in cardiology.
We brought a taste of our culture with coffee and a selection of chocolates that reflected traditional Filipino flavors. These included Pili Nut and Pinipig, which combine the taste of Pacific almonds with the texture of sweet rice flakes; Turon, with the flavor of caramelized bananas in Filipino spring rolls; Siling Labuyo, which adds a hint of heat with wild chili; Green Mango with Sea Salt, blending the tartness of unripe mangoes with salt; and Adobo, featuring the savory flavors of meat marinated in vinegar and garlic which is then simmered in the marinade. Each flavor was chosen to represent a different facet of Filipino cuisine and served as great conversation starters.
Our first cardio conference was an enlightening experience and filled with learning opportunities. It offered insights into the challenges facing cardiologists today, such as staffing shortages, the integration of new technologies, and administrative burdens. The event also allowed for engaging exchanges with other exhibitors, enhancing our overall experience. As we continue to expand and build new connections, we look forward to contributing to the evolution of healthcare support services and addressing common challenges.
Liezel is a senior writer at Xillium, holding a degree in literature. Prior to joining the company, she spent six years mentoring foreign Asian students to improve their English communication skills in a web-based education. Her academic involvement included developing and revising instructional materials and content. Liezel's career in distance learning has honed her skills in communication, management, research, and technology.
