Going online to promote a business is one of the most effective ways of marketing these days. As we know, consumers of today make the Internet their first stop in getting some information about products and services before purchasing them. No doubt as to how most business owners have made Internet marketing their primary marketing strategy to boost their sales. Running an Internet marketing campaign is no joke. It entails both strategy and manual work. Not to mention, the monitoring and maintenance it so requires.
To help you get started in the world on Internet Marketing, it is of course important that you know the basics. Let’s take a look at some.
1. Website Analysis
After web design and development, the crucial part of positioning a website among its competitors and creating a strategy that is most beneficial for its branding for the target market is aligned to the business’ goals and objectives.
Take one step at a time. Before jumping into higher levels, it is important to make sure that you’re on the right track. Yes, you might consider skipping some steps and go directly to the main course to save some money. But isn’t it that you can save more if you’re sure with what you are doing?
Taking some time to research on the demographics of your target market gives you an idea on what campaign to make and where to post it. This is definitely not a waste of time but a proof of professionalism. Making colorful and playful ads may be effective for women and young ages but may not be effective for men and the old ones. Having a well-defined target audience gives you a hint on what sites to use for Internet marketing. Posting your campaign that targets the young generation into sites that are visited mostly by old people will be useless for sure. Remember, your website was created to provide information to your clients. If there’s something that could educate your audience regarding your company and the services you offer, it is none other than your own website.
2. On-page Optimization
Before a website is deployed to the web, it’s important to ensure that it is equipped with necessities that can make it irresistible for search engine indexing, crawling, and ranking.
It is not easy to have a good website ranking. In fact it is getting harder to achieve it since search engines are evolving into its more intelligent form. It takes more than just a good content to be on the top of the search engine results. Webmasters need to look into the different components of the website and learn how to make it not only informational but also appealing to the audience.
A title tag of a website is considered as the most important element. Title tags should speak about you and your business. As much as possible, it should be kept short yet descriptive enough to let visitors know about your business. Moreover, title tags are the first thing that is shown and indexed by the search engines. That is why it is a must for a webmaster to make your title interesting and mysterious to let your visitor look for more information about your company.
3. Off-page Optimization
Once website analysis and on-page optimization has been finalized, off-page optimization follows and takes most of the production time for the rest of the allotted optimization time frame (3-6 months).
For most successful businesses, the marketing team never settles for a strategy that has already been established. Most successful online marketers do not just sit down and wait for their sites to work. Instead, they observe, research, and study other means that could bring their site to the top of the search engine results page.
The primary goal of offsite optimization is to generate backlinks for your website to be on the top. Backlinks are links from other websites that points back to your company’s website. It’s not all about generating backlinks. It’s actually more of getting reputable web links. Reputable sites are those that have high page rank and related content to your website’s. This can give you a better ranking in search engines. Moreover, getting backlinks from .edu and .gov sites can bring a pronounced impact in your ranking. Search engines give higher importance to those sites.
Page rank is influenced by the number of pages linking back to your website. If search engines evaluate your website and discover that hundreds of pages are linking back to it, your page rank will be high. This goes to show that your website is very important to the community sites on the web.
The above mentioned elements are only the basics but are essential in making sure that your website remains to be at the top of the search engine results.
So if you want to launch a successful online marketing campaign and be called an effective online marketer, follow and master these basic elements and you will be assured of a strong online foundation for your website.