Experts have always considered content as the most important factor for online marketing. True enough, because like blood, content makes the website a hub of thriving thoughts and activities.
Having a website is part of any good marketing strategy as it serves as an avenue for a healthy exchange of feedback and ideas between business owners and their customers. Loyal clients get their latest news concerning the brand. Prospective customers and occasional stray browsers come here to check out all that needs to be known about the brand.
But we all know that good, engaging, and topical content is the main reason that keeps them coming back to your site. Whether it is to discover something new or to learn more about a particular topic, your content draws in the traffic. This is especially true with blog posts that are informative, entertaining, and illustrated (or more aptly, image-enthused).
The real predicament for those who maintain a website is whether to outsource their content or produce it on their own.
For that, there are practical considerations to see which choice will work best for your company.
1. Posting Frequency
How often do you plan to put out fresh content? How many blogs do you think you can post in a week? Knowing the ideal frequency of your postings will help you determine the amount of time you will have to spend on conceptualization and writing.
Then, you need to think carefully if you are capable of coming up with that number of articles every week. You also need to think about your other responsibilities – are they going to be affected? Can you manage all your tasks and engagements with the consistency of your content writing? These question should help you in your decision making.
2. Expertise and versatility
Do you have a writing niche, that particular topic in which you excel at or breeze through without much preparation? Can you write about anything else? To be able to write about anything and everything under the sun is a good ammunition to have in your pocket. This versatility can bring some spice into your website to keep everything fresh so as not to bore your regular visitors.
Writing something that is close to what your business offers is a good strategy. However, if you keep on this singular track, you can lose the patrons of your site due to the monotony of your topics. Once in a while, surprise them with an out of the line topic that is engaging, with just a dollop of connection to your business (probably a keyword or two worked into an entirely outside-the-niche topic).
3. Financial Capabilities
Can you afford to outsource? Calculate what you will have to spend if you let someone offshore write your content. Will doing so bankrupt you later on, or is it a good investment waiting to be collected at a later date?
Your financial capacity is a good determinant in the question to outsource or not to outsource? It will answer your question with finality. Or maybe it can serve as a motivation to work better for the stability of the company that one day you will be able to afford such projects without hardship.
These three considerations are good starting points to help you decide if you should outsource your content or not. Spend time thinking on them to make a wise decision in the end. Your content should serve as your marketing strategy, but you must not let it be the reason to stress you out.
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