businessman with laptop in network server roomVERY CLOSELY – That is what you should be telling yourself.

Why? To put it simply, your IT workforce like website developers are like the enforcers of your online marketing plan. Sure, you have your content writers to make all the words. You may even hire market analysts sometimes, when you feel like being such the classy businessman. Of course, you have virtual assistants to schedule stuff for you or make your life fairly easier. But, ultimately, your IT staff are your most important investments because they are the guys behind your website. Essentially, they are your support system and general troubleshooters for anything web-related.

We have been all over the fact that online marketing is one of the best strategies for businesses these days. For a business to maintain its grip in the market, a good online presence must be worked on to generate more following, while in the real-world, doing actions to develop the brand should be a wise plan, too.

To get things done you need the help of several people who qualify for specific tasks needed to accomplish goals. For an online project, you need the help of experts to carry out the plan. IT managers are the experts in the field. They can help you set your online strategies to motion.

How do you work closely with your IT people?

Communication. Talk to them regularly, make their opinion count. Consult them for the probability of success and doability of any online strategy you and your marketing team come up with. You have to accept the fact that you may know the ins and outs of business, but your IT people know the web like the backs of their hands.

You need to always be in communication with them to know the rising trends on the web that can help your online plan, to figure out solutions to problems, and to get their opinion on the best possible way to tackle different aspects of penetrating the online world.

As we already understand, IT people compose the backbone of every online venture a business owner makes. They make the magic of the internet work for your utmost convenience. From programming your website to tailor-fit your specific needs, to making sure that your new content gets published properly onto your platforms (no overlapping text and image without you wanting it so specifically), they make everything work like a well-oiled machine. And not least of all, they keep your platforms’ security up and thriving for them to be free from cyber attacks like hacking, spying, and contamination.

Why is security important?

Your website is the medium with which you reach out to your customers and the general public. If, for example, a website gets hacked, your brand’s credibility could be put on the line. A hacker could jeopardize your online presence by destroying your carefully constructed online image. An identity thief could take over and take charge of your content and your feedback tool. They could respond inappropriately to your customers that will put them off your brand or release some malicious content maligning a competition, thereby making an enemy out of them. Or, you could receive malware and viruses that could take down your site altogether.

Paranoia? Maybe, but not really. If you follow news about the web religiously, you know that those scenarios mentioned are possibilities waiting to happen. Only your IT people stand between you and those mishaps. You need to heed any warning they give you or the suggestions they pitch to you on how to go about anything. Bottom line is you need to start listening to them seriously, and work with them closely to get the success that you aim for.

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Angela is a virtual assistant specializing in content writing, social media marketing, and administrative assistance. Follow her on Google+.