Today’s edition of our blog presents the last 3 of the 6 ideas for making effective real estate videos that generate positive marketing results.

4. Showcase your knowledge through Q & A

Take the opportunity to answer frequently asked questions through videos and publish them on your website, blog or YouTube channel. Invite your viewers and readers to ask you questions about the real estate industry, your local area, advice, anything.

Answering questions is a good strategy of showcasing your knowledge and expertise about your business and the local market. If you are unsure about a particular matter, for example, the question tends to be of a legal nature, ask help from your professional friends and colleagues (loan officers, lawyers, etc.). It would be great if you can invite them to appear in your videos and answer those questions.

5. Demonstrate Quick Home Improvement and Staging Tips

Creating videos that show simple fixes or decorating ideas is another way of capturing a home owner’s attention. Videos showing quick and simple ways to improve a home’s curb appeal and tips on what tweaks should be made to make a home be winter-ready are some of the things homeowners and sellers will appreciate.

If you are not that tool-savvy and confident enough to demonstrate on your own, you may want to enlist the help of a handyman colleague and show how improvements and repairs are done first-hand. A local home stager will also be of great help when it comes to valuable home staging techniques.

6. Interview Satisfied Clients

One way of promoting yourself as an excellent real estate agent is by showing how pleased your clients are with the outcome of their real estate transactions. What could be more solid and credible than watching and listening to their personal stories narrating how you have helped them all through the buying and selling process.

You can do this with your home buyer clients right after closing a deal to capture that genuine excitement and enthusiasm they feel about moving into their new home.

Gaining leads and closing deals is not an easy process. Real estate videos nonetheless give real estate agents added ammunition to hit their targets. At least one of these tips can be done easily, and with the help of a real estate assistant — the rest can be a breeze.

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Christian works as a real estate assistant at Xilium. He specializes in back office support, content writing, social media marketing, and administrative assistance. Follow him on Google+.
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